The variety they cook with, named on the page.
For rice merchants and provision stores in Coimbatore. One page naming every variety you stock, whether it is raw or boiled, what bag sizes you sell, and who carries it upstairs — with the monthly list ordered on WhatsApp.
FUEiNT is a web and software company in Coimbatore, India, that builds single-page websites for rice shops and provision stores, naming each variety and bag size, with monthly orders arriving on WhatsApp.
One household, one sack, once a month
A rice shop serves two customers whose habits have nothing in common. A household buys a twenty-five kilo bag once a month and cares which variety it is — ponni for daily rice, seeraga samba for biryani, mappillai samba because a doctor mentioned it. A mess or a hostel buys weekly by the bag and cares about consistency, credit, and whether you can hold stock through Pongal and wedding season. Both search by variety name, never by the word quality. And both quietly want the same thing settled before ordering: does somebody carry the sack up to the second floor, or is it left at the gate.
Everything a customer checks, in one screen.
Ponni, seeraga samba, mappillai samba, idli rice, sona masoori — each named as customers ask for it, with the bag sizes you actually keep.
The question that decides the purchase for half your customers and gets asked at the counter every single time. Written down once, per variety.
Which areas you deliver to, and whether a twenty-five kilo sack goes to the door or only to the gate. Nobody asks until it is too late.
Minimum quantity, how often you can supply, and what your terms are for a caterer buying weekly. A separate block, because it is a separate customer.
Pulses, oils, spices and the rest of the monthly list, so a household ordering rice does not go somewhere else for everything around it.
One tap and the customer types the whole list into WhatsApp. You pack from a written message instead of a remembered conversation.
What the shop sends us
- Variety list with the bag sizes you stock
- Which varieties are raw and which are boiled
- Delivery areas, and whether it reaches the door
- Photographs of the sacks in your own shop
- Bulk supply terms for messes and hostels
- The WhatsApp number orders should reach
Send one WhatsApp with your variety list and bag sizes. Say whether you supply messes and hostels as well — that adds a block written for them.
Varieties named properly, raw and boiled marked, delivery and bulk terms set out separately, with photographs of your own sacks rather than a stock godown.
The monthly list arrives on WhatsApp, written out. There is no dashboard and no login, and nothing changes about how the shop already runs.
Cost depends on how many varieties and provisions go on the page and whether bulk terms are included. Ask on WhatsApp.
Parithadam — native rice, explained on the page
Parithadam sell native rice varieties, honey and traditional snacks. Every order used to start with a question about what a variety was. We built pages that answer it, live at parithadam.in since August 2025.
Read the Parithadam case studyWhat owners in this trade ask us.
How much does a website for rice shops and provision stores cost?
It follows how much of the shop is on the page. Eight rice varieties is a small job; eight varieties plus a full provisions list and separate wholesale terms is a bigger one. Send us the list on WhatsApp and we will price the page against exactly that.
How do customers reach me?
On WhatsApp, usually with the whole month’s list typed out in one message. That is far better than the counter version, because you pack from something written rather than something remembered, and the customer has a record of what they asked for.
Rice prices move every month. Must they go on the page?
No. We name varieties and bag sizes, which do not change, and leave the rate to the WhatsApp reply. A published price that is a month old costs you an argument at delivery. If you want a rate line anyway, we build it so you can edit it in seconds.
Most of our business is messes and hostels. Will the page speak to them?
It gets its own section. A mess owner needs minimum quantities, supply frequency and terms; a household needs the variety and the bag size. Putting both in one paragraph loses both, so the page separates them and gives each its own WhatsApp prefill.
Can we add provisions later?
Yes. The page is built so a new variety or a new provision is one entry in the same format, which is deliberately dull — dull is what makes it two minutes of work rather than a call to us. We show you how before we hand it over.
Other trades, and the parts underneath.
Your first message is already typed.
Name your varieties where people search them.
Send us the list of what you stock and the bag sizes you sell. We will tell you what the page would say and what it costs, on WhatsApp.
Saravanampatti, Coimbatore, TN, India — 641035
தெய்வத்தான் ஆகா தெனினும் முயற்சிதன்மெய்வருத்தக் கூலி தரும்.