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Five emails, written out in full, ready to copy.

The welcome, the abandoned cart, the cross-sell, the win-back and the post-purchase follow-up. Each one comes with what it is for, when to send it and the subject line. Replace the bracketed text with your own and send.

FUEiNT Technologies is a software studio in Coimbatore, India, building custom software since 2014. This is a free set of email templates that accompanies our email marketing article — copy them straight off the page, with no sign-up and no file to download.

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From the articleEmail Marketing Strategies to Grow Online
How to use it

Every [bracketed phrase] is a blank. Replace all of them before you send anything — an email that goes out still saying [Brand Name] does more damage than the email would have done good.

The tone is deliberately neutral so it survives being pasted into your own voice. Change it. A template that sounds like a template is the one people unsubscribe from.

The send timings under each one are the conventional windows these emails are built around, not measured results from our own accounts.

Print it, or save it as a PDF from the print dialogue. The site chrome, the buttons and this note all drop out; the worksheet is what comes off the printer.

The five emails

1. The welcome

Build trust and set expectations immediately after someone signs up. Send it within minutes, automatically.

Subject lineWelcome to [Brand Name]! Here is your [gift or discount]

Hi [Name],

Welcome to [Brand Name]. We are glad you are here.

As promised, here is your [discount code or link to the thing they signed up for]:

[CODE: WELCOME10]

What to expect from us: we send [weekly/monthly] emails with [tips / offers / industry news]. We will keep it worth opening, and you can leave any time.

In the meantime, here are the [products/articles] people read most:

[Link one] · [Link two] · [Link three]

Talk soon,

[Your name], [Brand Name]

2. The abandoned cart

Recover a sale from someone who filled a cart and left. Conventionally sent one to four hours after they go.

Subject lineYou left something behind

Hi [Name],

You left some things in your cart. We have saved them for you.

Stock is not held indefinitely, so if you meant to finish, now is the moment.

[Return to cart]

If something stopped you — a delivery question, a size, a price — just reply to this email and a person will answer.

Cheers,

The [Brand Name] team

3. The cross-sell

Raise the lifetime value of a customer by suggesting the thing that goes with what they bought. Conventionally sent seven to fourteen days after purchase.

Subject lineGetting on well with your [Product Name]?

Hi [Name],

We hope the [Product Name] is working out.

If it is, you might want [Related Product]. The two go together because [the specific reason they go together — say the real one].

What other customers say about it:

"[A real review, quoted accurately]"

[Link to the product]

Best,

[Your name]

4. The win-back

Re-engage a subscriber who has stopped opening. Conventionally sent after sixty to ninety days of silence.

Subject lineIs this goodbye?

Hi [Name],

It has been a while. We wanted to check whether you still want to hear from us.

A few things have changed since you last looked, including [new feature or collection].

If you would like a reason to come back, here is [discount] off your next order:

[CODE: MISSYOU15]

And if not, no hard feelings — [unsubscribe] and we will stop.

Hope to see you again,

[Brand Name]

5. The post-purchase follow-up

Collect feedback and reviews from people who have actually received the thing. Conventionally sent ten to twenty days after delivery.

Subject lineHow did we do, [Name]?

Hi [Name],

Your [Product Name] should have arrived. We would like to know what you think of it.

Your answer helps us fix what is wrong, and it helps the next person decide.

Would you leave a short review? It takes a minute.

[Leave a review]

Thank you for buying from [Brand Name].

Best,

[Your name]

Before you paste any of these into a sending tool

Every one of these has to carry a working unsubscribe link and a real postal address for the sender. That is not a style preference — it is what keeps you out of the spam folder and inside the law in most of the markets you are likely to be sending into.

Send from a person, not from noreply@. Three of these five explicitly invite a reply, and an address that cannot receive one turns an invitation into an insult.

Set up the automation before you write the fourth and fifth emails. A welcome that fires reliably beats five beautiful emails that somebody has to remember to send by hand.

The sending checklist

Run this on each template before it goes into your tool, then again before the automation is switched on.

  • Every [bracket] is replacedSearch the body and the subject line for an opening square bracket. That single check catches most of what goes wrong.
  • The subject line survives being truncatedA phone shows far less of it than your screen does. Read yours on the smallest phone you own and check the first few words still say something.
  • There is one clear thing to doOne action per email. A second button halves the number of people who press the first.
  • The unsubscribe link worksClick it in the test send. A broken unsubscribe is how a mailing list becomes a spam complaint.
  • It reads on a phoneSend yourself a test and open it on the smallest screen you own before anyone else sees it.
  • The reply address is monitoredIf the email invites a reply, somebody has to be reading that inbox.

Next to this one

The rest of the free worksheets, and the reading behind them.

Social media strategy workbookThe other half of the same job: what to post, where, and how often.Channel selection worksheetIf you are not yet sure email is where the effort should go.The article this came fromThe strategy these five templates sit inside.

Writing the email is the easy half. Making it fire reliably is the other one.

If these are sitting in a document because nobody has had time to automate them, tell us what you are sending from and a senior engineer will write back with what we would connect first.

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