Course Overview
Digital marketing is usually taught as a list of channels, which is why so many people learn to run an ad and still cannot say whether it worked.
This course teaches it as one loop instead: find out what people are actually searching for, build a page that deserves the visit, get in front of them organically or with money, and then measure the only thing that matters — whether the visit turned into an enquiry, a sale or nothing. Twelve chapters, and every one of them ends in something you have done rather than something you have heard.
No prior experience needed. Bring a real website or business if you have one; you will work on it.
What You’ll Learn
✅ Search intent: keyword research that finds demand instead of vanity terms.
✅ On-page SEO: titles, headings, structure, internal links and the markup that matters.
✅ Technical SEO: crawling, indexing, canonicals, sitemaps and Search Console.
✅ Content: pages that answer the question the searcher actually had.
✅ Off-page: links, mentions and local presence, honestly.
✅ Google Ads: campaign structure, match types, Quality Score, negatives and budgets.
✅ Social: which platform suits which business, and what to post there.
✅ Analytics: UTMs, conversions, and reading a report without fooling yourself.
The Chapters
1 — How people find a business. Search, social, referral, direct and paid — the whole map, and where each one fits. You can say where your own customers currently come from.
2 — Search intent and keyword research. Informational, commercial and transactional; volume, competition and the long tail. You can build a keyword list a real page could be written for.
3 — On-page SEO. Titles, meta descriptions, heading structure, URLs, internal linking, images and alt text. You can rewrite a page’s on-page elements and say what each change is for.
4 — Content that answers the question. Matching a page to an intent, structure, depth, and updating rather than adding. You can write a page that satisfies a search instead of restating it.
5 — Technical SEO. Crawling versus indexing, robots.txt, noindex, canonicals, sitemaps, redirects. You can explain why a blocked page still appeared in search — and fix it properly.
6 — Search Console and diagnosis. Coverage, queries, clicks and impressions, position. You can find the pages that get impressions and no clicks, and act on them.
7 — Off-page and local. Links, mentions, directories, Google Business Profile, reviews. You can plan link and local work that will not get the site penalised.
8 — Google Ads: the structure. Accounts, campaigns, ad groups, keywords, ads and extensions. You can build a campaign whose structure explains itself.
9 — Google Ads: bidding and Quality Score. Match types, Ad Rank, CPC versus CPM, budgets, negatives, the search terms report. You can lower a cost per click without raising a bid.
10 — Landing pages and conversion. Message match, speed, the offer, the form, and the funnel from click to enquiry. You can find the step where people leave and say why.
11 — Social media that fits the business. Choosing platforms, organic versus paid, what to post, and what social is actually good at. You can drop a platform for a defensible reason.
12 — Analytics and honest reporting. UTM tags, goals and conversions, attribution, and the metrics that flatter without informing. You can produce a one-page report that a business owner can act on.
Course Highlights
🔥 Channels taught as one loop, not as eight unrelated tools.
🔥 Worked on your own site or business, from chapter one.
🔥 Measurement is a chapter, not a closing slide.
🔥 Free, including the test and the certificate.
Who Should Enroll?
- Entrepreneurs and small business owners who want visibility they can measure.
- Aspiring digital marketers who want the whole picture before specialising.
- Freelancers and content creators who need the traffic to turn into work.
The Test and Certificate
Twelve questions across the twelve chapters — on-page versus off-page, canonicals, robots and noindex, Quality Score, match types, negatives, CTR arithmetic and UTMs. Register, take the hall ticket, sit the timed paper, and pass to earn a certificate carrying your name, the course and the date.
Sit it now, free: take the practice test for this course. It is scored in your browser and is a self-assessment, not a proctored exam.
Course Duration
📅 6 weeks, twelve chapters, on live campaigns. Free.
🚀 Learn to tell the difference between traffic and results.
Keywords
free digital marketing course, SEO training, Google Ads tutorial, keyword research, technical SEO, social media marketing, Google Analytics UTM, free marketing certificate
