Find out which half of the marketing worked.
GA4 and Google Tag Manager, implemented properly: a measurement plan before a single tag, a data layer that later tags can rely on, every event validated before it goes live, and your team trained to read the reports without calling anyone.
FUEiNT Technologies is a software studio in Coimbatore, India, implementing Google Analytics 4 and Google Tag Manager since 2014 — measurement plans, data layers, custom events, conversion tracking and Looker Studio reporting.
What we actually build.
Installing a tag takes ten minutes. The rest of this is what makes the numbers mean something afterwards.
We review your current tracking, if any, and define the key events, conversions and custom dimensions your business actually needs — before anything is installed.
Google Tag Manager installed and the data layer configured. This is the flexible foundation every other tag then sits on, rather than a script pasted into a theme.
Your GA4 property set up with proper data streams, enhanced measurement, custom events and conversion tracking — all through GTM, so it stays changeable.
Every event and conversion validated in GTM Preview mode and GA4 DebugView before launch, because a dashboard full of wrong numbers costs more than an empty one.
Tracking deployed to production, then training on GA4 reports, building custom dashboards, and interpreting what you are looking at.
Looker Studio, Search Console, Microsoft Clarity and Hotjar, where they show something the analytics alone cannot.
Our implementation process.
We review your current tracking setup, if any, and create a comprehensive measurement plan — the key events, conversions and custom dimensions your business needs.
Google Tag Manager installed on your site and the data layer configured, giving you a flexible foundation for managing all marketing tags without touching code.
Your GA4 property set up with proper data streams, enhanced measurement, custom events and conversion tracking, all configured through GTM for maximum flexibility.
All tracking tested using GTM Preview mode and GA4 DebugView to make sure the data is accurate. Every event and conversion is validated before going live.
We deploy the tracking to production and train your team on GA4 reports, custom dashboards and how to interpret the data.
- Admin access to your Google Analytics and Tag Manager accounts, or permission to create them.
- The decisions you want the data to settle. That list is the measurement plan.
- Your site or app, and a staging environment if one exists.
- Every other tag currently on the site — ads pixels included, especially the ones nobody remembers adding.
Questions we are actually asked.
Why do we need Google Tag Manager if we already have GA4?
GTM acts as a container for all your marketing tags — GA4, Facebook Pixel, LinkedIn Insight and the rest. It lets you add, update or remove tags without modifying your website code, which gives you flexibility and removes the dependency on a developer for every change.
How long does implementation take?
A basic GA4 and GTM setup typically takes one to two weeks. More complex implementations with custom e-commerce tracking, multiple data sources or advanced configurations can take three to four weeks.
Will this slow down our website?
No. Implemented correctly, GTM and GA4 have minimal impact on page speed. We use asynchronous loading and optimise tag-firing rules to keep performance where it was.
Can you migrate our Universal Analytics data to GA4?
GA4 is a completely different platform, so historical data cannot be directly migrated. What we can do is set GA4 up alongside your existing setup and help you export the historical data for reference.
What is GA4, in one paragraph?
GA4 is Google’s current analytics platform, built for a privacy-first world. Unlike Universal Analytics it uses an event-based model, which gives more flexibility and deeper insight into user behaviour — and, combined with Tag Manager, a tracking infrastructure that adapts without constant developer involvement.
The work either side of this one.
Tell us the decision your data cannot settle.
That is the measurement plan, in one sentence. Everything else — the tags, the events, the dashboards — follows from it.
Saravanampatti, Coimbatore, TN, India — 641035
தெய்வத்தான் ஆகா தெனினும் முயற்சிதன்மெய்வருத்தக் கூலி தரும்.