Tell us the problem and we will tell you the number.
We quote per project rather than off a price list, because two sites that look alike from outside can be a fortnight apart in work. Say what you are trying to do — a site that converts, a store that scales, or an application built around logic nobody else has — and a senior engineer comes back with a real figure.
Why a quote costs less than it used to
We build AI-first. Not as a feature we sell you — as the way the work is done. It changes what a given budget reaches, and that is worth saying plainly before you ask us for a figure.
The routine part stops costing what it didScaffolding, boilerplate, test fixtures, migrations, the tenth variation of a form — the work that used to fill weeks is the work AI is genuinely good at. Fewer hours on it means fewer hours on the invoice.
The hours move to the part that decides the outcomeNobody ships a business on generated code they cannot explain. What we save on the routine sixty per cent goes into architecture, edge cases and review — the parts that decide whether the thing survives contact with real users.
The same budget buys a bigger scopeThis is the part worth planning around. A number that bought a brochure site two years ago now reaches further into the workflow behind it — so the question becomes how much of the business to automate, not whether you can afford the build.
Version two stops being a second projectChanges that were once quoted as a fresh engagement are now an iteration. You can start smaller, put it in front of customers sooner, and let what they do decide where the next rupee goes.
What it does not change: a senior engineer still reads every line, still owns the result, and still explains it to you in plain words. AI makes the work cheaper to produce. It does not make anyone less accountable for it.
Application development
Three shapes of engagement, for three stages of a business.
Static marketing website
High-performance sites designed to turn visitors into customers.
Custom design and branding
Mobile responsive on every breakpoint
SEO best practices built in
CMS integration — WordPress or Drupal
Fast page loads, tuned for Core Web Vitals
Domain setup and hosting included
E-commerce website
Scalable online stores built for sales and for the people who manage them.
Shopify or custom headless
Payment gateway setup
Inventory management
User accounts and order history
Advanced analytics
Domain setup and hosting included
Custom app development
Complex applications built around business logic nobody else has.
SaaS product development
Third-party API integrations
Real-time features
Cloud infrastructure on AWS or GCP
Enterprise security
Domain setup and hosting included
The diagnostic comes first and the quote follows the scope it finds — it is free, it takes one page of plain words, and it is yours to keep even if we stop there. The five steps that follow are on the process page.
Services and maintenance
Keeping what you already run secure, current and fast. Priced per system, because supporting a five-page site and supporting a platform are not the same commitment — tell us what you are running and we will come back with a figure.
Technologies supported
Next.js / React
Node.js / Python
AWS / Vercel
Shopify / WordPress
React Native
Support scope
Critical bug fixes
Security updates
Performance monitoring
Uptime SLA
Feature enhancements
Performance, growth and optimisation
Scoped and priced per engagement, because an audit of a five-page site and an audit of a platform are not the same piece of work.
Performance auditsA deep read of your site’s speed, accessibility and code quality.
Core Web Vitals assessment
Codebase review
Accessibility compliance
An optimisation roadmap
AI visibility optimisationMaking sure your brand is visible and quotable when the answer comes from an AI, not a results page.
LLM content analysis
Structured data implementation
Brand authority building
AI search tracking
Growth engineeringThe technical half of growth: experiments that can be measured and trusted.
Conversion rate optimisation
A/B testing infrastructure
Advanced analytics setup
Funnel optimisation
Questions about cost
How much does custom software cost?
It depends on the work, which is why there is no price list here. Two sites that look alike from outside can be a fortnight apart once you count the integrations behind them. Tell us what you are trying to do and a senior engineer comes back with a real figure.
Can I start small and grow later?
Yes. You can move up as the business grows — a marketing site becoming a store, or a store gaining custom logic, is a normal path rather than a restart.
Who owns the code after the project is completed?
You do. Once the final payment is made you have 100% ownership of all code, design assets and intellectual property. Everything we build is on open source, so nothing is locked to us.
Do you offer custom enterprise solutions?
Yes. Tell us the requirement and you will get a tailored quote rather than a package that nearly fits.
What is the typical timeline for a project?
Timelines follow scope. A static marketing site typically takes two to four weeks, while complex custom applications can take three to six months or more.
How do we communicate during the project?
You get a dedicated project manager, access to a real-time dashboard, and regular weekly updates, so nobody has to ask where things stand.
Still deciding what it is you need?
That is the normal place to start. Two sentences about the problem is enough — the diagnostic that follows is free, takes one page of plain words, and is yours to keep even if we go no further.