Your Website Needs Protection

1. Speed is Money (And Bots Are Slowing You Down)

Every website runs on a server with limited CPU and RAM — think of these as a pie. Each visitor takes a slice to load your pages. When bad bots swarm your site, they consume the majority of the pie by making thousands of automated requests per second. This overloads your server, leading to slow loading times or “Service Unavailable” errors for real human visitors.

Why it matters: Amazon found that every 100 milliseconds of additional latency costs them 1% in sales. When bots slow down your website, you lose revenue.

2. Bots Are Stealing Your Content (Scraping)

Have you ever put hours into writing a unique blog post, pricing list, or product description — only to find it copied on a competitor’s site soon after? This is called content scraping. Malicious bots crawl your website, scrape your data, and republish it to undercut your prices or outrank you in SEO.

How to stop it: Bot blocking technologies help prevent these digital copycats from accessing your valuable content.

3. The "Fake Traffic" Illusion (Skewed Analytics)

Data-driven marketing depends on accurate analytics. But if half your traffic consists of bots, those analytics tell a false story. Bots generate 100% bounce rates, skew conversion figures, and distort location data — for example, showing traffic from countries you don’t serve.

By blocking bots, you filter out fake traffic noise, revealing what your actual customers are doing so you can make smarter marketing decisions.

4. Security: Locking Your Website's Doors

Not all bots are harmless. Some are dangerous:

• Credential stuffing: Bots rapidly try leaked username-password pairs on your login page hoping to break in.
• Vulnerability scanning: Bots probe for outdated plugins or weak code to exploit.
• DDoS attacks: Massive bot swarms overload your website causing downtime.

A modern bot blocker acts as a security guard — verifying each visitor and denying access to known malicious actors.

5. You Are Paying for Their Traffic

If your hosting plan charges or limits bandwidth, bad bots can be costly. They don’t just visit — they consume large amounts of bandwidth, driving up your hosting bills on metered or cloud-based services like AWS or Azure.

Bot blocking helps you cut these unnecessary costs by stopping bots before they waste your resources.

The Important Nuance: Good Bots vs. Bad Bots

You can't just block all bots:

• Good bots like Googlebot, Bingbot, and uptime monitors are essential. They help your website appear in search results and keep it running smoothly.
• Bad bots include scrapers, spammers, and hackers.

Smart bot protection uses advanced fingerprinting techniques to distinguish between helpful and harmful bots, allowing the good ones in while keeping the bad ones out.

---

Conclusion

Allowing bad bots to roam unchecked is like leaving your front door wide open while blasting the air conditioning — costly, risky, and disruptive to your real visitors’ experience. Implementing robust bot blocking improves your website’s speed, security, SEO accuracy, and saves money.

Start protecting your website today to secure performance and growth.