Tour Booking Advertising Checklist 2025

1. Pre-Season Preparation (2 Months Before)

Update Website Packages: Ensure all itineraries, dates, and prices are current for the upcoming season.

SEO Audit: Check if destination pages are optimized for "Best [Destination] Tour 2025".

Early Bird Offers: Create email campaigns for past customers with exclusive early booking discounts.

Content Calendar: Plan blog posts and social media content highlighting destination experiences.

Google Ads (High Intent): Bid aggressively on "Book [Destination] Tour" keywords.

Retargeting Ads: Activate ads targeting website visitors who didn't book (offer limited-time discount).

Social Proof: Share daily stories/reels of current happy travelers on Instagram/Facebook.

WhatsApp Automation: Ensure instant replies to inquiries are active 24/7.

Channel	Peak Season High Demand	Shoulder Season Med Demand	Off-Season Low Demand
Google Ads	High Budget (Conversion focus)	Medium Budget (Niche focus)	Low Budget (Brand awareness)
Social Media	Daily posting (FOMO)	3x/week (Inspiration)	2x/week (Throwbacks/Tips)
Email	Last-minute deals	Upcoming season teasers	Educational content
Content/SEO	Maintain rankings	Publish new guides	Major site updates/audits

Channel	Allocation %	Amount	Goal
Google Ads	50%	₹50,000	Direct Bookings
Social Media Ads	30%	₹30,000	Inquiries & Awareness
Retargeting	15%	₹15,000	Recover Lost Leads
Email Tools	5%	₹5,000	Repeat Customers

Use this to track your weekly performance.