Complete Social Media Strategy Workbook

A Step-by-Step Guide to Building Your Brand Online

1. Audience Persona Builder

Define who you are talking to. The more specific, the better.

Demographics

Age Range: Location: Job Title/Industry: Income Level:

Psychographics

What are their biggest challenges/pain points? What are their goals/desires? Which social platforms do they use most?

LinkedIn (Professional) Instagram (Visual/Lifestyle) Facebook (Community/News) TikTok (Entertainment/Trends) Twitter/X (Real-time updates)

2. 30-Day Content Calendar Template

Plan your content mix: 60% Value (Edu/Entertain), 30% Engagement (Community), 10% Sales (Promo).

Day	Theme/Topic	Content Idea & Format	Platform
Monday	Education
Tuesday	Behind the Scenes
Wednesday	Promotion
Thursday	Testimonial
Friday	Fun/Meme
Weekend	Recap/Personal

*Tip: Print multiple copies of this page for each week.

3. Platform Posting Schedule

Determine your frequency for consistency.

Platform	Frequency (e.g., Daily, 3x/week)	Best Time to Post
LinkedIn
Instagram
Facebook
TikTok

4. Engagement & Growth Tracker

Measure what matters. Track these metrics monthly.

Metric	Month 1 Goal	Month 1 Actual	Month 2 Goal
Follower Growth
Engagement Rate (%)
Website Clicks
Leads Generated

5. ROI Calculator

Is your strategy profitable? Use this simple formula.

Formula:

(Revenue from Social - Cost of Social) / Cost of Social x 100 = ROI %

A. Revenue from Social Media: (Sales tracked from social links) B. Cost of Social Media: (Ad spend + Tools + Content Creation Time) ROI Calculation: (A - B) / B x 100 =