₹5,000-10,000 Monthly Marketing Plan

For Small Businesses on a Budget

Choose Your Budget Level

Option A: ₹5,000/month Budget

Google My Business FREE

Social Media Ads (Facebook/Instagram) ₹2,500

Email Marketing (Mailchimp Free) FREE

WhatsApp Marketing ₹1,000

Local Directory Listing ₹1,500

Expected Results: 30-50 qualified leads/month

Option B: ₹10,000/month Budget

Google Ads ₹4,000

Facebook/Instagram Ads ₹3,000

Email Marketing (Premium Tool) ₹1,000

WhatsApp Marketing ₹1,500

Content/SEO ₹500

Expected Results: 50-100 qualified leads/month

Week-by-Week Action Plan

Week 1: Setup & Foundation

✅ Set up Google My Business profile (if not done)
✅ Create/optimize Facebook & Instagram business pages
✅ Sign up for Mailchimp (free plan)
✅ Set up WhatsApp Business account
✅ List business on 2-3 local directories

Week 2: Content Creation

📸 Create 10-15 posts (images/videos) for social media
✍️ Write your first email newsletter
📝 Prepare 5 WhatsApp broadcast messages
🎯 Define your target audience clearly

Week 3: Launch Campaigns

🚀 Start Facebook/Instagram ads (₹500-1,000/week)
📧 Send first email to your list
📱 Start WhatsApp broadcasts (2x/week max)
📊 Set up tracking (Google Analytics, Facebook Pixel)

Week 4: Optimize & Scale

📈 Review ad performance - pause low performers
💰 Increase budget on best-performing ads by 20%
🔄 A/B test different ad creatives
📞 Follow up with leads via WhatsApp/Email

Tools to Use (Free & Paid)

Tool	Purpose	Cost
Google My Business	Local visibility	FREE
Mailchimp	Email marketing	Free (up to 500 contacts)
Canva	Design graphics	Free (limited)
Meta Ads Manager	Facebook/Instagram ads	Free to use (pay for ads)
WhatsApp Business	Customer communication	FREE

Expected Results Timeline

Month	Expected Leads	Key Milestone
Month 1	10-20	Setup complete, first campaigns live
Month 2	20-40	Optimized campaigns, better targeting
Month 3	30-60	Consistent results, scaling what works
Month 4+	50-100+	Predictable lead flow, ROI positive