Marketing Channel Comparison Checklist

Week 1-2: Setup accounts, install tracking pixels, create content assets.
Week 3-4: Launch initial campaigns (Test Phase). Expect high CPA.
Month 2: Optimize based on data. Cut losing ads, scale winners.
Month 3-6: ROI stabilization and scaling. SEO results start appearing.

1. Quick Decision Tree

Start Here: Who is your target audience?

If Local Community (within 10km):
✅ Best Channels: Google Maps, Local SEO, Flyers, Local Events, Facebook Local Ads.

If B2B Decision Makers:
✅ Best Channels: LinkedIn Ads, Email Marketing, Industry Events, Content Marketing (Whitepapers).

If Gen Z / Millennials (B2C):
✅ Best Channels: Instagram, TikTok, Influencer Marketing, YouTube Shorts.

If Searching for Solution (High Intent):
✅ Best Channels: Google Search Ads (PPC), SEO, Review Sites.

Channel	Upfront Cost	Time to ROI	Scalability
SEO (Organic)	Low/Medium	Slow (6+ mo)	High
PPC (Google Ads)	Medium/High	Fast (Days)	High
Social Media Ads	Low/Medium	Medium (Weeks)	High
Email Marketing	Low	Fast	Medium
Traditional (TV/Print)	High	Slow	Low