IT Services Advertising ROI Calculator

Estimate Your Returns from Google & LinkedIn Ads

Use this worksheet to estimate potential returns. Fill in your budget and average deal size.

1. Your Inputs

2. Estimated Results

Est. Cost Per Lead (CPL): ₹2,500
Est. Qualified Leads: 20
Est. Meetings Booked (25% rate): 5
Est. Deals Closed (20% rate): 1
Est. Revenue: ₹500,000
Est. ROI (Return on Ad Spend): 10x

Recommended Budget Allocation

Channel Allocation % Why?
Google Ads 50% Capture high-intent searches ("web dev company")
LinkedIn Ads 30% Target decision-makers (CTOs, Founders)
Retargeting 20% Stay top-of-mind during long sales cycles

ROI Timeline for IT Services

Month What to Expect
Month 1 Campaign setup, initial traffic, 5-10 leads. High CPL.
Month 2 Optimization phase. CPL drops by 15-20%. Quality improves.
Month 3 Consistent lead flow. First deals closing. ROI positive.