Advertising Channel Selection Worksheet

Part 1: Business Profile

1. What is your primary business model?

2. Who is your ideal customer? (Be specific)

3. What is your monthly ad budget?

Rank these goals from 1 (Least Important) to 5 (Most Important):

Brand Awareness (Getting known)

Lead Generation (Getting inquiries)

Direct Sales (Immediate purchase)

Based on your answers above, circle the channels that fit best.

Channel	Best For	Min. Budget	Time to ROI
Google Ads	High Intent / Immediate Sales	₹15,000/mo	Fast (Weeks)
Facebook/Insta	Visual Products / B2C / Awareness	₹10,000/mo	Medium (1-2 Mo)
LinkedIn Ads	B2B / High Ticket Services	₹40,000/mo	Slow (3-6 Mo)
SEO / Content	Long-term Traffic / Trust	₹20,000/mo	Slow (6+ Mo)
Email Marketing	Retention / Repeat Sales	₹2,000/mo	Medium

Primary Channel (Highest Score):

Secondary Channel (Support):

Budget Allocation:

Primary Channel: 70% = ₹__________

Secondary Channel: 20% = ₹__________

Testing/Experiments: 10% = ₹__________